Introduction: Why “More Traffic” Isn’t Always the Answer
Ask most e-commerce founders how they plan to grow and they’ll say: “We need more traffic.” That’s understandable—but short-sighted. Because before chasing...
Prologue: Brand Voice Is Not Just a Tone—It’s a Signature
Social media is loud. From trending memes to breaking news, influencer shoutouts to comment-thread debates, the digital sphere is saturated...
Introduction: More Than Just a Funnel
The term “sales funnel” often brings to mind a cold, mechanical sequence: lead magnet → email nurture → sales page → checkout. But in...
Prelude: From Platforms to Ecosystems
What began as status updates has evolved into a multi-dimensional, algorithmically curated, AI-augmented digital arena. Social media is no longer merely a place for sharing—it...
Introduction: Revenue Follows Relevance
In the world of e-commerce, revenue is often pursued through tactics: optimize checkout flows, A/B test product images, retarget abandoned carts, tweak ad copy. These are...
I. The Myth of the Obituary
In marketing circles, few topics have been declared “dead” as frequently—or as inaccurately—as email marketing. It’s a common refrain at conferences, in social feeds,...
Prelude: The Battle for the Thumb
In the social era, content doesn’t compete with other content—it competes with everything else. Family updates, memes, breaking news, brand promos, tutorials, influencer stories,...
Introduction: A Marketplace in Transition
The commerce world is undergoing its most dramatic shift since the industrial revolution. While the rise of e-commerce in the early 2000s appeared to signal...