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hanyalbembawy

Entries by hanyalbembawy

Sales Funnels 101: Mapping the Buyer Journey to Maximize Conversions

Introduction: More Than Just a Funnel The term “sales funnel” often brings to mind a cold, mechanical sequence: lead magnet → email nurture → sales page → checkout. But in reality, a funnel isn’t just a flowchart—it’s a reflection of human behavior, psychology, curiosity, hesitation, and trust. In today’s landscape—where customers are hyper-informed, options are endless,...

The Future of Social Media: What Marketers Need to Know Now

Prelude: From Platforms to Ecosystems What began as status updates has evolved into a multi-dimensional, algorithmically curated, AI-augmented digital arena. Social media is no longer merely a place for sharing—it is where culture forms, relationships deepen, products launch, opinions polarize, and reputations rise or fall. As we move further into 2025 and beyond, marketers are being...

Boosting Your E-Commerce Revenue with a Customer-Centric Strategy

Introduction: Revenue Follows Relevance In the world of e-commerce, revenue is often pursued through tactics: optimize checkout flows, A/B test product images, retarget abandoned carts, tweak ad copy. These are valuable practices—but only when layered atop something more fundamental: customer understanding. It’s tempting to view conversion rate optimization as a technical problem. But beneath every click...

Email Marketing Is Not Dead — You’re Just Doing It Wrong

I. The Myth of the Obituary In marketing circles, few topics have been declared “dead” as frequently—or as inaccurately—as email marketing. It’s a common refrain at conferences, in social feeds, and even among startup founders pitching the next big thing: “Nobody reads emails anymore.”“Open rates are meaningless.”“Email is spam in a nicer suit.” And yet, email remains...

Creating Scroll-Stopping Content for Instagram, TikTok, and Beyond

Prelude: The Battle for the Thumb In the social era, content doesn’t compete with other content—it competes with everything else. Family updates, memes, breaking news, brand promos, tutorials, influencer stories, cat videos, and AI-generated scroll bait… all fighting for the same currency: attention. And that attention lasts seconds. If you’re lucky. To succeed on platforms like Instagram,...

E-Commerce vs. Traditional Retail: Which One Will Win the Next Decade?

Introduction: A Marketplace in Transition The commerce world is undergoing its most dramatic shift since the industrial revolution. While the rise of e-commerce in the early 2000s appeared to signal an inevitable decline in traditional retail, the story has proven more complex—and more competitive. Brick-and-mortar retail did not vanish. In fact, it evolved. Physical stores became...

Topic Clusters vs. Keywords: Which Drives More Traffic Today?

Introduction: From Keywords to Contextual Authority For over two decades, content marketers and SEO professionals have relied on keywords as the foundation of organic traffic strategies. These specific, often short-tail search terms dictated everything—from blog headlines and meta descriptions to internal linking strategies. But in the evolving landscape of 2025, where semantic search and AI-driven...