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Meta Enhances Affiliate Link Display Features


Meta has introduced significant updates to its affiliate link display features, aiming to improve monetization opportunities for creators and offer a seamless shopping experience for users. This initiative underscores Meta's commitment to empowering creators and strengthening its ecosystem as a hub for content-driven commerce. What Are the Updates? The new features focus on enhancing how affiliate...

The Role of Artificial Intelligence in Modern Marketing


Artificial Intelligence (AI) has emerged as a game-changing tool in the world of marketing, transforming how businesses engage with their audiences, analyze data, and optimize strategies. As technology continues to evolve, AI is redefining the boundaries of what is possible in marketing. Personalized Customer Experiences One of the most significant advantages of AI in marketing is...

YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed


YouTube aims to leverage the popularity of Shorts by introducing longer videos within the Shorts feed. While this approach seems to challenge the essence of Shorts, with 70 billion daily views, it makes sense that YouTube would explore this strategy to maximize viewership across different content types—if it works. As YouTube explains: “To help viewers discover content...