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TikTok has unveiled a new feature for entertainment brands to capitalize on the in-app excitement surrounding movies and TV shows. The new tool, TikTok Spotlight, provides a more comprehensive way for entertainment publishers and studios to engage with fans on the platform. As shown in this overview, TikTok Spotlight allows entertainment brands to place more...

Instagram is making carousels even larger, allowing creators to now include up to 20 slides in a single carousel post. As highlighted in this update, users can now add up to 20 photos or videos within one carousel, offering more space to share content focused on a specific theme or topic. Over the past few...

Despite widespread criticism of X's lawsuit against the Global Alliance for Responsible Media (GARM), the legal move appears to have partially achieved its intended effect. Today, the World Federation of Advertisers (WFA), which oversees the GARM initiative, announced it will be "pausing" GARM activities for the time being. As reported by Business Insider: "Stephan Loerke, the CEO...

LinkedIn is currently exploring a new subscription model aimed at businesses, complementing its existing LinkedIn Premium services with the introduction of LinkedIn Premium Company Pages. This new service aims to provide companies with exclusive tools to enhance their visibility and engagement on the platform. The proposed features of LinkedIn Premium Company Pages are designed to...

Recently, TikTok officially launched "TikTok Notes," a new photo-sharing app, now available in Australia and Canada. Previously hinted at within the main app, TikTok Notes operates as a standalone platform focused exclusively on images and descriptions similar to those found on TikTok but in a dedicated environment. TikTok described the app as a space for...

Elon Musk's recent actions on X (formerly Twitter) have raised significant concerns about his disregard for fact-checking and amplification of unverified claims, which could potentially mislead his vast following of 180 million users. Musk openly admitted to not fact-checking his posts or the credibility of those he engages with on the platform. This lack...

Are you staying vigilant about your Facebook advertising expenses and effectiveness? It's crucial to do so, especially considering recent findings from Bloomberg indicating ongoing issues with Facebook's ad platform. According to Bloomberg's report, Meta's ad system has been experiencing significant performance challenges, leading to increased costs for running ad campaigns and mixed results for marketers....

Snapchat has officially revealed its agenda for the upcoming IAB Newfronts presentation, where it will unveil its latest advertising initiatives tailored to empower brands in leveraging the platform effectively. In an official statement, Snapchat stated: “Mark your calendars for May 1st, as Snap gears up to headline the 2024 IAB NewFronts in New York City, offering...

Instagram has recently announced a forthcoming feature that will undoubtedly elevate user engagement: the introduction of Notes on user profiles. This addition presents an exciting avenue for leveraging Instagram's conversation-stimulating Notes feature, further fostering interaction among users. Instagram's profile Notes will furnish an additional channel for sharing updates or thoughts, facilitating seamless communication of personal...

TikTok is purportedly developing a novel feature that empowers brands to leverage virtual influencers, enabling them to showcase and sell products through videos and live-streams within the app. This initiative mirrors the success of similar endeavors within the Chinese iteration of the platform, which already boasts a roster of prominent virtual influencers. The reception...