Emotional Branding: Winning Hearts, Not Just Wallets
Prologue: The Secret Behind Brands We Love
Some brands don’t just sell products. They live in our minds, our routines, and even our values. Think of Apple, Nike, or Dove. These brands don’t just win sales—they win feelings. Their secret weapon isn’t better prices or clever copy. It’s emotional branding.
In an age of algorithm-driven advertising...