Branding 101: How to Build a Brand That Truly Connects
Let’s be honest—branding isn’t about a logo. It’s not your color palette, your typeface, or that clever tagline you came up with at 2AM. Those are assets. Branding is something deeper. Something emotional.
Branding is how people feel about your business when you’re not in the room.
If you want to build a brand that doesn’t...