Rebranding Done Right: Lessons from Top Global Brands
Rebranding is often perceived as a cosmetic exercise—new logo, refreshed color palette, updated website. In reality, effective rebranding is a high-stakes transformation that reflects shifts in company vision, market relevance, customer perception, and long-term strategy. When executed with insight and precision, rebranding becomes a tool for redefinition—not reinvention.
This article examines the strategic dimensions of...