TikTok has released its latest version of the 2024 Holiday Shopping Guide, packed with a wealth of stats and insights designed to help you craft effective holiday marketing campaigns.
The “Holidays For You” guide spans 16 pages and is presented in an infographic-style format, with numerous data points packed onto each page. Despite its compact size, the guide is brimming with extensive insights and valuable information.
The first section of the guide focuses on key hashtags and content trends around the holidays, shedding light on how TikTok users are planning to shop and engage with the season’s events. Additionally, it provides insights into user purchasing behaviors and engagement within specific shopping categories.
TikTok also offers notes on emerging engagement trends, guiding brands on how to tap into various consumer behaviors and interests. The guide includes specific campaign tips and suggested timelines to help you in planning your marketing efforts.
Overall, it’s a comprehensive guide filled with useful information. If you’re considering using TikTok for your holiday marketing campaigns, this guide is definitely worth exploring.
