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It appears that TikTok is increasingly worried about maintaining its growth momentum, as evidenced by its latest efforts to attract new users. A recent report from The Information reveals that TikTok has been trying to entice new users in the U.S. through a promotion offering discounts for inviting friends from other apps. Lia Haberman, an expert...

Earlier this year, we explored the role of hashtags on LinkedIn and questioned whether they're still necessary for your posts. LinkedIn's history with hashtags has been inconsistent—initially resisting them, later embracing them, then removing them, only to reintroduce them in 2018 with a greater focus on discovery. However, since then, LinkedIn has sent mixed signals regarding...

YouTube aims to leverage the popularity of Shorts by introducing longer videos within the Shorts feed. While this approach seems to challenge the essence of Shorts, with 70 billion daily views, it makes sense that YouTube would explore this strategy to maximize viewership across different content types—if it works. As YouTube explains: “To help viewers discover content...

Instagram has rolled out a live test of its new "Friend Map" feature, which has been in development for some time. This feature allows users to see the locations of their friends on a dedicated map within the app. According to Instagram, the "Friend Map" will show both your current location and places you've visited,...

TikTok has unveiled a new feature for entertainment brands to capitalize on the in-app excitement surrounding movies and TV shows. The new tool, TikTok Spotlight, provides a more comprehensive way for entertainment publishers and studios to engage with fans on the platform. As shown in this overview, TikTok Spotlight allows entertainment brands to place more...

Instagram is making carousels even larger, allowing creators to now include up to 20 slides in a single carousel post. As highlighted in this update, users can now add up to 20 photos or videos within one carousel, offering more space to share content focused on a specific theme or topic. Over the past few...

Despite widespread criticism of X's lawsuit against the Global Alliance for Responsible Media (GARM), the legal move appears to have partially achieved its intended effect. Today, the World Federation of Advertisers (WFA), which oversees the GARM initiative, announced it will be "pausing" GARM activities for the time being. As reported by Business Insider: "Stephan Loerke, the CEO...

LinkedIn is currently exploring a new subscription model aimed at businesses, complementing its existing LinkedIn Premium services with the introduction of LinkedIn Premium Company Pages. This new service aims to provide companies with exclusive tools to enhance their visibility and engagement on the platform. The proposed features of LinkedIn Premium Company Pages are designed to...

Recently, TikTok officially launched "TikTok Notes," a new photo-sharing app, now available in Australia and Canada. Previously hinted at within the main app, TikTok Notes operates as a standalone platform focused exclusively on images and descriptions similar to those found on TikTok but in a dedicated environment. TikTok described the app as a space for...

Elon Musk's recent actions on X (formerly Twitter) have raised significant concerns about his disregard for fact-checking and amplification of unverified claims, which could potentially mislead his vast following of 180 million users. Musk openly admitted to not fact-checking his posts or the credibility of those he engages with on the platform. This lack...