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The Role of Artificial Intelligence in Modern Marketing

December 28, 2024 December 28, 2024 By
Marketing Articles

Artificial Intelligence (AI) has emerged as a game-changing tool in the world of marketing, transforming how businesses engage with their audiences, analyze data, and optimize strategies. As technology continues to evolve, AI is redefining the boundaries of what is possible in marketing. Personalized Customer Experiences One of the most significant advantages of AI in marketing is...

TikTok Enables Users to Create Their Own AI Voiceover Voice

August 26, 2024 August 26, 2024 By
Social Media News

TikTok AI Voiceover Creation Feature Announcement on KSNglobal.net - Digital Marketing News

TikTok is now allowing users to create AI-generated versions of their own voice within the app, enabling you to voice over your TikTok clips using your digital voice instead of the standard template voices provided. As shared by app researcher Jonah Manzano, some TikTok users now have the option to "Create Your Own AI Voice"...

TikTok Releases 2024 Holiday Marketing Guide

August 24, 2024 August 24, 2024 By
Social Media News

TikTok 2024 Holiday Marketing Guide with Festive Decorations and Fireworks - KSNglobal.net

TikTok has released its latest version of the 2024 Holiday Shopping Guide, packed with a wealth of stats and insights designed to help you craft effective holiday marketing campaigns. The "Holidays For You" guide spans 16 pages and is presented in an infographic-style format, with numerous data points packed onto each page. Despite its compact...

Instagram Platform Introduces Music to Profiles

August 24, 2024 August 24, 2024 By
Social Media News

Instagram Music Feature with Vibrant Visuals and Music Notes - KSNglobal.net

Because music defines you, right? Because the song you choose says so much about who you are, as a person? Right? This was the impetus behind MySpace’s songs on profile feature, which included autoplaying tracks that would spark to life when people came across your MySpace presence. IG’s version isn’t quite the same, in that...

TikTok Resorts To Cash Incentives To Attract New Users

August 17, 2024 August 17, 2024 By
Social Media News

It appears that TikTok is increasingly worried about maintaining its growth momentum, as evidenced by its latest efforts to attract new users. A recent report from The Information reveals that TikTok has been trying to entice new users in the U.S. through a promotion offering discounts for inviting friends from other apps. Lia Haberman, an expert...

LinkedIn Outlines Improved Semantic Search Capacity

August 17, 2024 August 17, 2024 By
Social Media News

Earlier this year, we explored the role of hashtags on LinkedIn and questioned whether they're still necessary for your posts. LinkedIn's history with hashtags has been inconsistent—initially resisting them, later embracing them, then removing them, only to reintroduce them in 2018 with a greater focus on discovery. However, since then, LinkedIn has sent mixed signals regarding...

YouTube Tests Merging Shorts and Long-Form Video Into a Single Feed

August 13, 2024 August 13, 2024 By
Social Media News

YouTube aims to leverage the popularity of Shorts by introducing longer videos within the Shorts feed. While this approach seems to challenge the essence of Shorts, with 70 billion daily views, it makes sense that YouTube would explore this strategy to maximize viewership across different content types—if it works. As YouTube explains: “To help viewers discover content...

Instagram Launches Live Test of Friend Map Location Sharing

August 12, 2024 August 12, 2024 By
Social Media News

Instagram has rolled out a live test of its new "Friend Map" feature, which has been in development for some time. This feature allows users to see the locations of their friends on a dedicated map within the app. According to Instagram, the "Friend Map" will show both your current location and places you've visited,...

TikTok Introduces ‘Spotlight’ Promotion Tool for Film and TV

August 11, 2024 August 12, 2024 By
Social Media News

TikTok has unveiled a new feature for entertainment brands to capitalize on the in-app excitement surrounding movies and TV shows. The new tool, TikTok Spotlight, provides a more comprehensive way for entertainment publishers and studios to engage with fans on the platform. As shown in this overview, TikTok Spotlight allows entertainment brands to place more...

Instagram Expands Carousels to 20 Slides instead of 10

August 11, 2024 August 12, 2024 By
Social Media News

Instagram is making carousels even larger, allowing creators to now include up to 20 slides in a single carousel post. As highlighted in this update, users can now add up to 20 photos or videos within one carousel, offering more space to share content focused on a specific theme or topic. Over the past few...

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The Role of Artificial Intelligence in Modern Marketing

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